Netflix wants its partners to follow these rules when using gen AI

• Netflix is demonstrating a commitment to governing generative AI use within its content ecosystem by establishing rules, which is crucial for maintaining ethical standards and content quality.

• The implementation of these rules directly after facing 'backlash' indicates that Netflix is learning from past mistakes and adapting its strategies to address public and ethical concerns regarding AI integration in content production.

• The necessity for these rules, following a significant public 'backlash' over 'What Jennifer Did,' suggests a reactive rather than proactive approach to managing the ethical and creative implications of generative AI from the outset.

• The prior incident of using AI-generated images in 'What Jennifer Did' and the subsequent 'backlash' have already caused reputational damage, potentially eroding viewer trust in the authenticity and integrity of Netflix's content, even with new rules in place.

Netflix's move to set guidelines for generative AI use is a necessary and positive step towards responsible technology integration, especially after a public relations misstep. However, the reactive nature of this policy development, triggered by pre-existing backlash, highlights a initial lack of foresight in AI governance. The effectiveness of these rules in rebuilding public trust and ensuring ethical content creation will be key going forward.